“Reductionism is about taking away excess in design,” says Gerry McGovern, Land Rover’s Chief Design Officer, and the Range Rover Velar, the brand’s newest vehicle, delivers on that maxim. From its debut at the London Design Museum to our first hands-on drive up Norway’s coast, we’ve seen and admired that bold call to action come to life. Today we’re proud to announce our partnership with Land Rover, centered on a series of videos and feature stories on reductionism in music, furniture, interface design, timepieces, beauty products, art, architecture, fashion and more. Before journeying outward we want to share how reductionism comes to life in the new Range Rover Velar.
In this editorial series we unpack the "less is more" philosophy across Cool Hunting's categories
While many equate luxury with opulence, this isn't oftentimes the case. The beauty industry has long been one of excess—not only in terms of the number of products available, but also regarding the ingredients. Recently though, instead of products containing countless chemicals (many of which are almost impossible to pronounce, let alone identify) there has been a welcome push to strip back lotions and potions, reducing them to the essentials. This pared-back approach to grooming not only means healthier products, but also innovative use of ingredients and more advanced science. The outcome certainly isn't basic, rather these products are effective. Here we have selected some of our favorite products that have stripped back their ingredients to 10 or less.