What is Reductionism?

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“Reductionism is about taking away excess in design,” says Gerry McGovern, Land Rover’s Chief Design Officer, and the Range Rover Velar, the brand’s newest vehicle, delivers on that maxim. From its debut at the London Design Museum to our first hands-on drive up Norway’s coast, we’ve seen and admired that bold call to action come to life. Today we’re proud to announce our partnership with Land Rover, centered on a series of videos and feature stories on reductionism in music, furniture, interface design, timepieces, beauty products, art, architecture, fashion and more. Before journeying outward we want to share how reductionism comes to life in the new Range Rover Velar.

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Reductionism in Art, Design, Tech and Culture

In this editorial series we unpack the "less is more" philosophy across Cool Hunting's categories